Kyu is a Japanese liquor brand inspired by the tailed beasts, Bijuu, of Shinto culture. Japanese liquors are distilled following ancient tradition; connecting these traditions to Bijuu allows for culture to be reborn with new tenacity and shared. Each Bijuu has a different number of tails and dominion over an aspect of nature. By leveraging these abilities, KYU matches each liquor to a Bijuu and imbues it with the spirit and meaning of that Bijuu.