Null//Minimalistic Essentials

Packaging

Null is a household good brand that elevates the users home by making minimalist products that fit into the modern home. Each product is crafted according to functional theory — a framework that emphasizes components within a system working together to maintain stability, efficiency, and effectiveness. Through this, the days of ugly tissue boxes and dish soap in the household are gone.

Functional Theory Driven Essentials.

Brand Strategy

Naming//Copywriting

System Design

Art Direction

Logo Design

Let's go out on a limb.

contact me

(651) 500 - 8269

applebaumw7@comcast.net

Wil Applebaum

Design + Art Direction

Let's go out on a limb.

contact me

(651) 500 - 8269

applebaumw7@comcast.net